AMP for Email use in travel business. What is AMP for Email ? AMP for Email delivers a personalized experience to every Gmail recipient. AMP stands for “Accelerated Mobile Pages,” initially launched by Google in 2016 as an open-sourced library to help publishers load pages/sites more quickly in mobile. It’s had a huge impact on SEO and now it’s ready for email.
Doodle is a tool that makes scheduling meetings easier. With the help of polls on locations and times, managers can figure out optimal gathering times for all participants. Normally, these polls require visitors to complete more dynamic actions on a web page. But, with AMP for email, things look a little different. Below, you’ll see an image of a poll that’s being set up in Doodle.
AMP for Email is currently exclusively available for Gmail users. While Gmail is one of the most popular email clients with 26% of all emails opened in a Gmail inbox, on average, the audience for consumers that could see AMP-powered emails is limited. And it could be lower depending on your own audience. There’s little support from ESPs: Emails using AMP aren’t like traditional emails, so, they can’t be built the traditional way. If your email service provider can’t support the technology needed to create them, you may find yourself unable to.
What are the benefits in Email Marketing for the Travel Industry? In the travel industry, especially for travel agencies and online travel booking portals, email marketing is the most important direct communication channel for getting in touch with their customers. There already plenty of good reasons to use email as your number one channel. But email is lacking dynamic elements. The recipient has to be referred to a website in order to perform further action. However, this technological gap is going to be closed rather soon with Google’s AMP for Email. More effective A/B testing: Running email campaigns in variable segments required a large test group and a delay for the other groups. With dynamic emails, however, these tests can performed with all first opener recipients until a threshold is reached. Eventually lowering complexity and time consumption for A/B testing to a minimum. Moreover, A/B testing will have an immediate impact on all future opens of every email. Read more details on How the travel business will develop more with AMP for Email.
But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails. Creating interactive emails using AMP for Email isn’t as simple as creating an HTML email. AMP for Email requires a third, separate MIME-type: text-x-amphtml.
Email developers have long craved the kind of coding standardization that the web has had for years. Despite efforts from the email community, that standardization still hasn’t happened. AMP-powered emails rely on client-specific coding-again, it’s only supported by Gmail. That is another step away from email coding standardization, and will require email developers to learn another specific skill set in order to simply build an email.
AMP for Email aims to keep you in your email rather than shuffling you off to a browser. For example, when you get an email from Pinterest, instead of sending you to the Pinterest app or some in-app browser when you click a link, an AMP-powered email will let you use Pinterest inside your email. Making emails fully interactive is a BFD. AMP for Email is set to introduce changes to email that will impact anyone who designs, develops, markets, or just generally works with email.