Travel industry news : newsletters with AMP for E-mail. What is AMP for Email ? Today, we’re bringing the power of AMP to email through the Gmail Developer Preview of “AMP for Email.” This new spec will be a powerful way for developers to create more engaging, interactive, and actionable email experiences.
One of the most frequently asked questions about AMP for email is: Can you do all the things with AMP for email that you can with AMP? The answer is “no.” However, AMP email is far less constrained than traditional email. And while you can’t use ALL of AMP’s commands in Gmail, you can still create a highly rich user experience.
While AMP for email brings revolutionary potential to a powerful medium, not everyone’s convinced it’ll be for the better. In a blog post for Litmus, Jain Mistry outlines a few problems the technology may face: There’s little support from ESPs: Emails using AMP aren’t like traditional emails, so, they can’t be built the traditional way. If your email service provider can’t support the technology needed to create them, you may find yourself unable to.
What are the benefits in Email Marketing for the Travel Industry? With AMP for Email, the benefits in email marketing for travel agencies and booking portals are huge. Here are some interesting examples how the travel business can significantly benefit from more dynamic emails in their email newsletter campaigns: More effective A/B testing: Running email campaigns in variable segments required a large test group and a delay for the other groups. With dynamic emails, however, these tests can performed with all first opener recipients until a threshold is reached. Eventually lowering complexity and time consumption for A/B testing to a minimum. Moreover, A/B testing will have an immediate impact on all future opens of every email. Read extra info on How the travel business will evolve with AMP for Email.
But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails. Creating interactive emails using AMP for Email isn’t as simple as creating an HTML email. AMP for Email requires a third, separate MIME-type: text-x-amphtml.
It’s vital for marketers to know how well their email campaigns perform. Currently, marketers can use a range of analytics software and email metrics to get all sorts of engagement and revenue data from their email campaigns.
But not everyone is convinced we need this. TechCrunch says it’s a terrible idea “borne out of competitive pressure and existing leverage rather than user needs.” Ouch. To help you make your own mind up, this article will cover some of the key information you need to know about working with the new AMP for Email spec, its potential for modernizing email, and possible use cases for designers, marketers and content creators.